Normally
advertisements do not make me think, however, when I saw this ad I asked
myself, why is she naked if she is selling water? In another set of
advertisements for smart water a male celebrity is shown clothed and working
out. In this ad series, Jennifer Aniston
is shown topless and in various poses.
In the ad that I focused on, she is kissing the water as though it were
significant to her in some way. It made
me wonder why this water was so special, although I never went out to investigate
myself.
The
advertisement is selling sexualized water.
Their tag line “Pure Infatuation: Yeah, we get it, we’re pretty obsessed
with vapor-distilled purity too” can almost be mistake for sexual desire. “Pure Infatuation” is in bold lettering with
different tints of blue used against their plain background making it stand out
and catch the viewers’ attention. Having
her kiss the bottle adds to the sexualization of the tag line.
The
ad plays well to both genders. To women,
a successful and beautiful women is drinking this water and to men, an
attractive women is kissing the bottle.
People who see her as successful and beautiful might buy it to try to be
like her while people see her as attractive and acting in a sexual way might
buy it to try to find women like her. The
advertisement makes you feel like you need that brand of water because it is
different and appears to make you fit and attractive.
The ad is stereotypical. Women are generally seen as more health obsessed
than men in terms of buying expensive products such as the water they are
trying to sell here. The water is in
turn being shown with a thin woman. It
also follows the idea that women should be attractive but not strong. Unlike in other advertisements, her muscles
are either not shown or emphasized. The
ad is harmful, in my opinion, because of the body image that it portrays.
I don't understand commercials like this that don't have anything to do with the product. For me personally it just irritates me & make me not want to buy the product. I think this commercial has a negative effect on women because some might feel that they need to drink this particular water to feel sexy. It probably works on men though because they only want to buy the water because of an attractive woman is advertising for it.
ReplyDeleteThis particular picture is the epitome of sneaky advertising tactics. There are so many different components to it and your points are completely valid. Logically speaking, their techniques are completely irrelevant to the product. Since when is water considered sexy and why should it be? It’s water. I hadn’t even considered the fact that they chose a very thin actress to promote this. Although, this might just be a coincidence considering most actresses have to be skinny in order to be a successful one. However, whether accidental or not, it does speak to the cultural myths of body image.
ReplyDeleteI find it weird to see commercials at time that do this types plays to advertise a product but focus on something else more. The point of advertising is to get the product known out there in the world and sell, not make people seem they need to look like that to take the same effect as the person use to advertise.
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